Nike unveils a new range of sports apparel for men and women
COLUMBIA, S.C. — Nike has unveiled a new line of sports gear for men, women and children.
The Nike Sports Academy collection will hit stores starting March 4, featuring sportswears from Adidas, Reebok and Nike, as well as other companies like Adidas and Reeboks.
The collection includes the Nike Sportswear Academy, a new collection of athletic apparel that focuses on running, swimming and cycling, the Nike Academy Classic, which features high-performance sportsswear for men with athletic apparel for women, and the Nike Sports Fitness Academy, which includes lightweight athletic apparel.
“Our sports apparel collection is based on Nike’s signature Nike-inspired designs that are designed to keep you in peak condition while maintaining your style, while maintaining style,” said Scott Hickey, global brand vice president of Nike Sports.
“We’re offering athletes a range of high-quality gear for a wide range of body types and fitness levels, and we’ve added a number of exclusive styles for women.”
For men, the collection includes lightweight running gear and shoes, including Nike Air Max, Nike Fuel and Nike Fuel II.
For women, the line includes lightweight sportswearing for women that includes Nike Air Jordans, Nike Air Boost, Nike Fit and Nike Sporty, as a way to incorporate more of a sportswatch feel into everyday wear.
Nike said the collection will also include lightweight running shoes that can be worn on the run and can be customized to suit each individual runner.
The new collection comes as Nike has continued to build its athletic apparel business, which has grown to include sports gear, footwear, apparel and accessories for more than 140 countries.
Nike has also added a series of high performance products for athletes.
Nuggets basketball star and Nike Basketball team ambassador, Jahlil Okafor, was one of the first celebrities to wear Nike Sports Basketball gear in 2015.
Okafor wore Nike Sportbloks during his team’s games and was also featured in a Nike ad featuring Okafos iconic dunking pose.
The brand said in a statement that it is a great way for Nike to build a relationship with athletes across all sports, especially at the youth level.
“Nike’s Nike Sport Academy line is geared to providing high-end athletic gear for athletes in their early 20s,” said Tom Miller, Nike Sport Brand Marketing Director.
“These products are designed with athletes in mind, so the latest innovation includes new materials and innovative technology, which helps athletes stay in peak shape while maintaining their style.”