Why Nike’s Nike Windrunner Air Is So Popular With The Teenager Next Door
With the season just around the corner, it seems fitting that Nike is celebrating the “coolest, most athletic” sneakers on the market with a new generation of sneakers that will help teens become more “fit and fashionable.”
According to Nike, its newest model, the Nike Windbreaker, is the “world’s first sneaker designed for the teen next door.”
It also has the most active technology of any shoe on the list, which includes “breathable and windproofing” technology, a “thinner and more lightweight sole,” and an “aerodynamic fit that keeps the shoe in place and allows for a comfortable fit.”
The Nike Windrider Air will be available in October and will retail for $150.
Nike’s newest sneaker features a “flex-cushioned upper,” which allows the shoe to flex in different directions to fit the foot, as well as a “seamless upper” which makes the shoe easy to slip on or off, according to the company.
It’s not clear if Nike is trying to appeal to younger teens or if it’s trying to target the teen demographic specifically.
The “cooler, more athletic” Nike Windrunners have been in production for a few years, so it’s not like they’ll be the only new sneakers in stores anytime soon.
But the company is apparently aiming to take a similar approach to other high-end sneaker brands with the new sneakers.
“We are always thinking about how to provide consumers with the most innovative sneakers, and the Nike Air is just one of the innovative sneakers we are currently working on to create an even more exciting and fashionable pair of sneakers for the future,” said Tom Chilton, senior vice president of corporate communications for Nike, in a statement.