Adidas unveils a new collection of footwear for women with a ‘feminist’ mission
Adidas has unveiled a new line of women’s footwear with a “feminist” mission: female empowerment.
The brand unveiled the new line, titled Freetown: Women in Fashion, in a teaser video posted to Instagram on Monday.
The line includes two styles: the Freetawna shoes and the Freenex shoes, which are modeled after the iconic fashions of the 1960s and 1970s.
The shoes feature black mesh detailing with a printed heel and ankle strap.
The black mesh has a “narrative” on it, the brand says, which the FREETOWN team hopes will make them a bit more accessible for people who don’t have a lot of fashion experience.
The footwear will also feature a “Freetown” logo on the toe box, which will make it easy to identify the shoes as “FREETOWAY,” Adidas’ gender neutral name for the brand.
The Freetrown shoes will be available to pre-order starting in May, the company said.
They’ll be available in five colorways — a blue, a green, red, pink and white — which Adidas said will also be available with a black sole.
In addition to the shoes, the FETOWN line will include a pair of “Freenex” boots, which look like the classic black boots with the “F” on the back, Adidas said.
The company also teased the upcoming “FEMININE” collection, which features a range of women-focused products, including a range that’s made with 100 percent recycled fabric.
The new collection also includes an all-over print in black, white, pink, and grey, with “feminine” in the tagline.
The “Feminine” collection will debut on May 4 at the Men’s Wearhouse in New York City.