How to wear your sports apparel without getting caught
FOX Sports is looking to make a comeback with its sports apparel line, as it is reportedly exploring options for a full-fledged standalone online store.
Fox Sports CEO of content David Levy has previously told employees that the company is “looking at some of the online retailers” as an alternative to its traditional television-and-radio channels.
Levy has also previously stated that the channel has a “lot of great partners” and “a lot of great brands”.
“We have been working on it for some time,” Levy told a group of employees in March this year.
“We’ve been trying to figure out ways to build a platform where we can get all our content across.
It’s a difficult process and it’s not a linear thing.
We’ve got to be able to create content that’s truly engaging, that’s fun and it can bring people together, and that’s something that’s been on our mind and it will be on our minds as we get to the next phase.”
Earlier this year, Levy revealed that the channels would be relaunching as a standalone site, with a dedicated dedicated site dedicated to sports, and it was this plan that the new Fox Sports One channel would be set to launch on this week.
Fox is currently in talks with a number of digital platforms, including Amazon, Apple, Facebook, Google and Microsoft.
However, Fox Sports’ online presence remains under-performing compared to the platforms it competes with, as its YouTube channel only streams about three-quarters of the content on its platform.
The channel has struggled to maintain subscribers and has struggled with revenue, as the channel is in the midst of a decline in revenue.
Levi is set to discuss his strategy for the new channel on Monday when he makes his first appearance at the Fox Sports Digital Summit, which is set for February 25.