Amazon is the new king of the Amazon Echo sports speaker race.

The retailer on Tuesday announced that the Echo is the best seller in the Amazon Sports category, surpassing the likes of Apple, Nike and Adidas in the first week of sales.

Amazon Sports is the biggest category in Amazon’s online store.

Amazon’s biggest seller is the Echo, which sold more than 10 million units in the third quarter.

Amazon CEO Jeff Bezos is the latest person to take the Amazon-owned Echo to the top of the list.

Amazon said it will release the Echo’s top-selling sports category next month.

The Echo is also the bestselling sports speaker, beating out the $199 Apple Watch Sport, the $299 Nike+ Watch and the $499 Adidas Plus Plus.

The new category is Amazon’s third consecutive year with the Amazon Prime Now, a subscription service that lets Amazon users pay for a variety of products at Amazon retail locations, including Echo speakers.

Amazon announced plans in October to expand the Alexa-powered sports-smartphone Alexa Dot into a smartwatch, but those plans have been scrapped.